Hiding oreo while checking on Excel. Digest of hand-picked and rethinked ideas and campaigns.
Every day (well, almost) I look for creative ideas, rethink them and adapt them to the random sphere.
I look for ideas from festival winners, ad-related websites, and I also search for agencies in corporate databases and look at their portfolio.
Last week I picked 3 ideas and campaigns i would like to share with you.
OREO Thins are the OREOs for adults by the community
They thought that OREO Thins are the OREOs for adults. And they want to keep it that way. Limited-edition camouflaged packs are disguised as Green Giant vegetables, a Ford owner’s manual, Hanes T-shirts and a Better Homes & Gardens cookbook. So you can outsmart your kids while keeping your OREO Thins in plain sight.
Could we do something like this for a local restaurant?
Sure. The trick here is in the camouflage of an object.
Let’s say a restaurant can now serve children’s menu items that look like chips, but are made of carrots. A healthier option with a familiar look. That’s how carrot sticks were invented, I suppose 😅.
Or that you now serve double fries as a regular option. That way, your partner can easily get away with picking up a few fries, leaving you to enjoy your own meal. (Actually, I could see some TikTok with this idea)
Don’t forget to take some nice pictures and share them with everyone.
Re:Work. How Spotify's Spreadbeats campaign can make your spreadsheets stand out.
Today I stumbled upon Spreadbeats campaign. What a shame it took me so long to find it.
FCB New York set out to show media planners the emotional power of Spotify, by proving it where they spend most of their time: the Excel Spreadsheet.
They transformed a simple grid-like structure into a 3D canvas for a fully immersive audio-visual experience, giving sales teams the ultimate tool to demonstrate the power of Spotify’s platform and driving revenue across all Spotify Advertising formats. Thousands of media planners all over the world, in 12 key markets, received the most innovative RFP they’ve ever received, building engagement and a reevaluation of the power of Spotify Advertising.
It's amazing that they fit everything into 10MB emailable spreadsheet.
Here is an experience of Spreadbeats from Spotify and FCB New York.
And then Case Study of how they pulled it off.
Amazing! No wonder it took 9 month to craft.
I think all of the efforts were paid off.
What lessons can we take from this case?
Provide branded experience in the areas and channels, where your customers spend most of their time. And where they don't expect any trick.
Make your spreadsheet proposal fun! There are some wild examples like this, this or this. But remember, there is no need to make it all rainbow colors. Trust this kind of job to professionals.
Let's apply similar idea to building material sourcer. He surely sends a lot of proposals made in Excel.
What kind of animation or graphic trick can we use in spreadsheets to make it stand out?
Animated icons for every type of sourced material. A special price icon for popping up special offer. Remember, to keep file size low, and use as many native Excel feature as possible.
The Self-Exam: is it possible to communicate with the public through a mannequin?
Sure, it is.
Today we have a campaign for the Tietê Plaza shopping centre in Sao Paolo with a good cause from my friends from White Rabbit Budapest
They have placed special mannequins in the most important international and local fashion stores: mannequins doing breast self-examinations.
They launched the campaign on Pink October - the month of breast awareness. It's October again, so don't forget to check your breasts.
It's important to note that this was October 2021, so there was a massive fall-back of more than 40% in diagnosing and treating breast cancer patients in Brazil due to the Covid-19 pandemic.
As I recall, there were a lot of medals for this award. Great job!
Is it possible to do a similar trick for other companies?
Sure. Advertising in a shopping mall should not be limited to regular annoying banners. We can do ambient installations.
In my local market, there was a campaign using statues to promote a bank. They made Plato (the philosopher) the main image of the campaign. And placed a branded statue in a shopping mall.
It was also made in 2021. I'm starting to think there was a common inspiration for this one :)
Sorry for the quality, this is the best I could find.
So let's apply the ambient use of mannequins to any other sphere. Let's take the spectacles (eyewear) shop for example.
We can place a statue of our glasses near the shop location. That in itself would attract attention. To boost it, we can make a scene with it, so it will bring some scenery to a performance. A mannequin can look at the wall. And we can put an eye test on the wall. It would be perfect if we put our mannequins in the right place for the test. To remind the audience that this is a spectacles shop promotion, we should place a sticker near our test. Let's assume that if your eyesight is mediocre, you can live without glasses. But it would be better to wear them. So let's place a set of stickers. Make the discount easy for the first lines of the eye test. Make the discount harder for the bottom. And for 0.7-1 lines remind to wear sunglasses. To check discount legitimacy perform another test inside the store with professional.
And of course make our statue branded (gently, not too much).
Sounds like a plan, right?
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And share with your fellow creative, see what he/she can came up with.